Indosat Ooredoo Business Support Citra Taxi Malang
Launches Online Taxi Application

Malang, August 10 2016 - The presence of internet-based transport business is one type of a new business that is changing the pattern of the transport market especially taxi operations. The taxi provider should be able to compete and provide the best experience to its customers, ranging from the time of booking with a friendly service, providing low cost, safe, comfortable and ensure safety.

Powered by Indosat Ooredoo Business in preparing digital services, Citra Taxi Malang today launched the latest innovation of online taxi booking app named 'Citra Taxi' which can be accessed and downloaded through the Android devices on Google Play. To meet this demand, the 100 fleet taxi consisting of new vehicles including All New Toyota Innova, Toyota All New Avanza, Suzuki Ertiga, Toyota All New Vios (Black Citra) and Toyota All New Limo (Blue Citra) as the newest units that has been set up to accept online orders around Malang and Batu. Taxi booking application is very easy and practical, with just a tap,a fleet of taxis will pick up Citra passengers.

Special for Indosat Ooredoo’s customers who book Citra Taxi through an online application and receive SMS from Indosat Ooredoo will get a discount taxi payment of IDR 20,000 (twenty thousand rupiah) by showing this SMS to Citra Taxi drivers.

"This Citra Taxi application is one of our ways to bring the digital world to all, in line with the new vision of Indosat Ooredoo Business is committed to improve the benefits of digital technology to the people of Indonesia. With this addition, we want to prove our commitment in providing ICT solutions to support business growth of our customers, "said Fuli Humaeroh, Group Head of Key Accounts Indosat Ooredoo.

Supporting the needs of Citra Taxi, Indosat Ooredoo as one of the largest mobile service provider in Indonesia has been providing a free communication package between employees (Closed User Group) bundling with Smartphone devices to be installed in each of the Citra Taxi to accept orders from customers. Indosat also prepared Ooredoo Business Virtual PABX for call center needs and SMS Location Based Advertising to support the marketing activities of Citra Taxi.

Launching Applications Citra Taxi held at Savana Hotel Malang was also attended by the Deputy Mayor of Malang Drs. Sutiaji and Kadishub Malang Kusnadi, S.Sos. and some of them from the relevant department head Kominfo and tourism.

"We hope that these applications will become a value added for the community to be faster, easier, and safer to get a taxi. For Citra Taxi will become more competitive and strengthen its position as a provider of leading-edge taxi services in Malang and surrounding areas. " Said Drs Rudy Haryanto, Director of Citra Taxi.