Indosat Ooredoo Launched New Donation Program Through Sale of Giraffe Dirgah and Ayuri70 Dolls
All Sales Revenues will be Donated for Giraffe Preservation
Jakarta, 30 January 2016 - Indosat Ooredoo launched a donation program to sell a pair of giraffe dolls, where all sales revenue will be donated to support Dirgah and Ayuri70, a pair of giraffes from Taronga Zoo, Australia who now reside at Taman Margasatwa Ragunan. The giraffes are a part of Jakarta and New South Wales Sister City breeding loanprogram.
The giraffe pair Dirgah and Ayuri70 was welcomed at Taman Margasatwa Ragunan (TMR) in August 2015, in conjunction with Indonesia’s 70th anniversary. The names were given by DKI Jakarta Governor Basuki Tjahaja Purnama and Indosat Ooredoo President Director and CEO Alexander Rusli. Indosat Ooredoo facilitated the journey as part of its commitment to support Jakarta-New South Wales Sister City program.
“Indosat Ooredoo consistently manages the sustainability of its corporate social responsibility program, in order to improve the quality of life of the Indonesian people, including by supporting the environment and animal welfare. After launching the Ragunan Zoo application and facilitating the arrival of the giraffe pair, Indosat Ooredoo now released Dirgah and Ayuri70 dolls to provide additional enjoyment to TMR zoo visits. Sales from the dolls will be donated to the maintenance of the giraffe pair, and encourage the preservation of the species through a breeding program,” explained Indosat Ooredoo President Director and CEO Alexander Rusli.
The giraffe dolls will be on sale at Indosat Ooredoo Jabotabel (Jakarta-Bogor-Tangerang-Bekasi) outlets, at the giraffe enclosure every Saturday and Sunday at Taman Margasatwa Ragunan, as well as online at Cipika.co.id. Customers may purchase the dolls for Rp 200.000.
“We thank Indosat Ooredoo for its support for the conservation efforts of the giraffe pair who now reside at Taman Margasatwa Ragunan. Through the launching of this program donation, where we will sell Dirgah dan AyuRI70 giraffe dolls, we hope that our conservation management efforts will improve the overall welfare of all our zoo animals,” remarked Taman Margasatwa Ragunan Chief of Management drh. Bambang Triana.
Indosat Ooredoo had previously launched zoo mobile application Ragunan Zoo in May 2015 in support for DKI Jakarta local government promotion of smart city concept. The application was developed by IWIC winner, and has been downloaded by more than 10,000 users since its launch, earning a 4.55 out of 5 stars rating on Google Play Store™. Ragunan Zoo app contained information on Ragunan Zoo, from information about animals, animal attraction schedule, digital map of the zoo, interactive games, as well as various other activities available at the zoo. Right now, the app can also be downloaded by iOS users with added features, such as audio description of animals using AUDIO GUIDE feature facility at Ragunan Zoo app.
Recently, Indosat Ooredoo was awarded with Padmamitra from DKI Jakarta provincial government and Forum CSR Provinsi DKI Jakarta in the “Private Company with Sustainable CSR Programs” category. Indosat Ooredoo was recognized for its active participation in the development of CSR programs that establish a balanced development between People, Planet, and Profit—otherwise known as Triple Bottom Line.